Sterling-Van Dyke Moves
’Forward’ with Corelation’s Core
SAN DIEGO - March 25, 2014 - "There is no need
to purchase a platform that has old architecture in this day and age. It
would be like purchasing a 2014 Ford Fusion that has a crank start motor
and rumble seat." It was that discerning statement from Sterling-Van
Dyke Credit Union’s President/CEO Joseph Hallman that led his credit
union to choose Corelation’s KeyStone as its new core processing system.
Sterling-Van Dyke ($98 million; 4,682 members; Sterling Heights, MI)
plans to convert to KeyStone in Q4 2014.
According to Hallman, the inability to expand product lines and aging
technology were a couple reasons Sterling-Van Dyke decided to look for a
new core processor. The credit union was behind in technology, so certain
benefits that could improve efficiencies for its staff and increase
benefits for members was not within reach. Basic services such as
overdraft privilege and payment protection have not been offered to
current members. A change had to be made to remain relevant.
"We need to add more and we simply cannot do it with the current
technology," he says. "Corelation was the only core software
that could offer modern technology to move our credit union
Many core providers are built on old architecture, Hallman adds, as he
anticipates changes would then have to be made in a 5-to-7-year period.
"We don’t want to go through a core conversion and then have to
go through a major software enhancement," he says. "So our goal
was to find a solution that could move the credit union from 1990 to 2020
- and we did with Corelation."
About Corelation, Inc.
Based in San Diego, CA, Corelation is the innovative new core processor
for today’s credit union. This solution is a member-centric system that
empowers credit unions to offer the best member service possible,
enhancing their value for member attraction and retention. In terms of
industry experience, Corelation’s staff has dedicated their careers to
creating core systems and providing unparalleled client service. For more
information, visit www.corelationinc.com.